Tatiana O.
Marketing Account Executive
I Speak
English C1
Spanish Native Speaker
French B1
Years of experience:
2 Years
About Tatiana
Digital Marketing and Corporate Communications Professional with extensive experience as an Account Executive for LinkedIn advertisers in North America. Specializes in optimizing ad performance by developing data-driven strategies within LinkedIn Campaign Manager. Proficient in Salesforce, SalesLoft, Google Ads, LinkedIn Ads, Meta Ads, Microsoft Office, Excel, Google Suite, SAP Ariba & SuccessFactors, and Canva. Holds a degree from the University of La Sabana, with a strong foundation in digital marketing, strategic campaign planning, and brand management.
Professional Experience
Sep 2024 - Present
Jun 2023 - Jan 2024
Jun 2022 - Dec 2022
LinkedIn Marketing Account Executive, Teleperformance Bogotá
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Manage strategic client relationships across the USA and Canada, delivering customized digital marketing solutions with LinkedIn’s advertising suite. Drive revenue growth by identifying new business opportunities, upselling, and maintaining high client satisfaction. Optimize ad campaigns to meet KPIs, consistently exceeding sales targets. Demonstrated expertise in digital marketing strategy, client management, and performance optimization.
People Business Partner Intern, Mercado Libre Bogotá
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Supported Human Resources and senior management in executing internal communications and endomarketing initiatives. Responsibilities included managing internal communications, providing administrative support, overseeing learning management, and coordinating staff wellness programs to enhance employee engagement and organizational culture.
Strategic Brand Consultant, Alpina Bogotá
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Developed and implemented a comprehensive digital marketing strategy and communications plan for BonYurt, a sub-brand of Alpina, focused on enhancing engagement and maximizing ROI. Led initiatives to analyze audience insights, optimize content, and leverage targeted digital channels, resulting in improved brand visibility and increased consumer interaction.
Skills